B2B Search Targeting

Google Ads B2B Case Study: Why $50,000 HPC Server Clusters shouldn’t be marketed to Teenagers

Campaign Strategy

Google Ads High-Ticket Lead Generation: Custom Sauna Manufacturer Case Study

Campaign Optimisation

The Junk Traffic Trap: Why Pest Control Ads were catching DIY enthusiasts, not rats – a Case Study

Campaign Strategy

The Autopilot Moment: When to Hand the Controls to Google Ads Smart Bidding

Campaign Strategy

When Google Ads Pays for Your Competitors’ Education: A B2B Case Study

Campaign Strategy

Google Ads Experiment Case Study: Scaling a UK Sleep Consultancy without losing the plot

Campaign Strategy

The 100% Google Ads Optimisation Score Trap

B2B Search Targeting

Beyond the Click: The Strategic Reality of Google Search Ads for B2B

Bidding Strategy

Why I Don’t Use “Maximize Conversions” on Day One (A Case Study from Dubai)

Campaign Strategy

The “Success” that almost killed a Season: When Algorithms cannibalise your core Business