Dirk Röttges

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Author: Dirk Röttges

Campaign Optimisation

Google Search Ads B2B Case Study: How to reduce your Cost per Conversion

I recently had a meet session to audit a campaign for a B2B provider ...

B2B Search Targeting

Google Ads B2B Case Study: Why $50,000 HPC Server Clusters shouldn’t be marketed to Teenagers

I recently conducted a comprehensive audit of a Google Ads account operating in the ...

Campaign Strategy

Google Ads High-Ticket Lead Generation: Custom Sauna Manufacturer Case Study

I recently conducted an audit for a high-end, bespoke sauna manufacturer. They aren't selling ...

Campaign Optimisation

The Junk Traffic Trap: Why Pest Control Ads were catching DIY enthusiasts, not rats – a Case Study

I recently sat down to audit a Google Ads account for a pest control ...

Campaign Strategy

The Autopilot Moment: When to Hand the Controls to Google Ads Smart Bidding

Digital marketing is often plagued by a pervasive sense of unease: the fear of ...

Campaign Strategy

When Google Ads Pays for Your Competitors’ Education: A B2B Case Study

I recently sat down with a client who operates in a highly specialised B2B ...