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  • Archives: Campaign Optimisation

Campaign Optimisation

Google Search Ads B2B Case Study: How to reduce your Cost per Conversion

I recently had a meet session to audit a campaign for a B2B provider ...

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Campaign Optimisation

The Junk Traffic Trap: Why Pest Control Ads were catching DIY enthusiasts, not rats – a Case Study

I recently sat down to audit a Google Ads account for a pest control ...

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Campaign Optimisation

The Invisible Cost of Over-Managing your Google Ads: A Lesson from the Cockpit

A Lesson from the Cockpit I recently consulted for a legal services firm who ...

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Campaign Optimisation

Why a “Poor” Ad Strength Score might actually be Making you Money

Ad Strength measures your adherence to a machine's checklist, not the effectiveness of your ...

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