Conversion Optimisation

Lawyer Lead Gen Case Study: Why you shouldn’t use a Standard Funnel Builder Page Template to Build Trust

Campaign Strategy

B2B SaaS Google Ads Case Study: Targeting the Right Search Intent

Campaign Optimisation

Google Search Ads B2B Case Study: How to reduce your Cost per Conversion

B2B Search Targeting

Google Ads B2B Case Study: Why $50,000 HPC Server Clusters shouldn’t be marketed to Teenagers

Campaign Strategy

Google Ads High-Ticket Lead Generation: Custom Sauna Manufacturer Case Study

Campaign Optimisation

The Junk Traffic Trap: Why Pest Control Ads were catching DIY enthusiasts, not rats – a Case Study

Campaign Strategy

The Autopilot Moment: When to Hand the Controls to Google Ads Smart Bidding

Campaign Strategy

When Google Ads Pays for Your Competitors’ Education: A B2B Case Study

Campaign Strategy

Google Ads Experiment Case Study: Scaling a UK Sleep Consultancy without losing the plot

Campaign Strategy

The 100% Google Ads Optimisation Score Trap