Dirk Röttges

Google Ads B2B Case Study: Why 3,000 Clicks Resulted in Zero Leads for Architectural Visualisation Services

Dirk Röttges — Mon, 27 Apr 2026 08:47:10 +0000

It usually begins with a sense of triumph. A business owner opens their Google Ads dashboard and sees a surge in traffic: 3,000 clicks in a single month. For a niche B2B firm providing high-end architectural visualisation, these numbers suggest a market takeover. But when I sat down to audit this particular account for a […]

The post Google Ads B2B Case Study: Why 3,000 Clicks Resulted in Zero Leads for Architectural Visualisation Services appeared first on Dirk Röttges.

A Hair Clinic buying Shampoo Traffic

Dirk Röttges — Fri, 17 Apr 2026 14:32:00 +0000

It is a common sight in my line of work: a high-end service provider with a healthy budget wondering why the phone is silent while the Google Ads dashboard is shouting "Clicks!"

The post A Hair Clinic buying Shampoo Traffic appeared first on Dirk Röttges.

Google Ads Pharmaceutical Case Study: A Lesson in Network Mismatch

Dirk Röttges — Wed, 08 Apr 2026 06:27:22 +0000

Last week, I completed an audit for a pharmaceutical campaign targeting a very specific medical niche for a rare disease treatment. The client was understandably frustrated. They had a budget, they had a message, and they believed they were reaching patients and medical professionals at the exact moment they were searching for solutions on Google.

The post Google Ads Pharmaceutical Case Study: A Lesson in Network Mismatch appeared first on Dirk Röttges.

Google Ads B2B Case Study: Industrial Handling Technology

Dirk Röttges — Thu, 02 Apr 2026 06:23:38 +0000

Why Smart Campaigns often lead to silent Sales I recently completed an audit for a specialist in industrial handling technology. They are masters of engineering—building complex manipulators and lifting aids for industrial environments. However, their Google Ads account was telling a different story. On paper, the account looked active. It was generating thousands of clicks. […]

The post Google Ads B2B Case Study: Industrial Handling Technology appeared first on Dirk Röttges.

Google Ads Case Study: A Hunting School Missing the Mark!

Dirk Röttges — Mon, 30 Mar 2026 06:17:00 +0000

Discover how switching to Exact Match and fixing a hostile mobile landing page transformed a local service Google Ads campaign from wasted spend to high intent

The post Google Ads Case Study: A Hunting School Missing the Mark! appeared first on Dirk Röttges.

Lawyer Lead Gen Case Study: Why you shouldn’t use a Standard Funnel Builder Page Template to Build Trust

Dirk Röttges — Tue, 24 Mar 2026 11:32:43 +0000

In the high-stakes world of legal services, particularly within the competitive niche of speeding and traffic violations, the difference between a lead and a bounce often comes down to a single word: Trust. I recently audited a campaign for a law firm in Berlin specialising in speeding fines. The account was active, the budget was ready, […]

The post Lawyer Lead Gen Case Study: Why you shouldn’t use a Standard Funnel Builder Page Template to Build Trust appeared first on Dirk Röttges.

B2B SaaS Google Ads Case Study: Targeting the Right Search Intent

Dirk Röttges — Tue, 24 Mar 2026 09:06:29 +0000

It is a scenario I encounter almost every week. A B2B software business has a sophisticated product, a series of beautifully designed landing pages, and a healthy budget. They turn on Google Ads, and the dashboard begins to hum with activity. Clicks are flowing, impressions are high, and the cost-per-click seems manageable. Yet, when the founder […]

The post B2B SaaS Google Ads Case Study: Targeting the Right Search Intent appeared first on Dirk Röttges.

Google Search Ads B2B Case Study: How to reduce your Cost per Conversion

Dirk Röttges — Mon, 16 Mar 2026 10:20:35 +0000

I recently had a meet session to audit a campaign for a B2B provider offering training and certifications for securing roadworks and construction sites. They were spending 130 € a day, hitting their budget, and generating over 1,200 clicks a month, with a cost per conversion of over 150€, while selling a course for 169€. […]

The post Google Search Ads B2B Case Study: How to reduce your Cost per Conversion appeared first on Dirk Röttges.

Google Ads B2B Case Study: Why $50,000 HPC Server Clusters shouldn’t be marketed to Teenagers

Dirk Röttges — Fri, 13 Mar 2026 09:16:48 +0000

I recently conducted a comprehensive audit of a Google Ads account operating in the elite stratosphere of High-Performance Computing (HPC). We are talking about enterprise server solutions, $50,000 clusters, and Nvidia RTX Pro 6000 hardware—the specialised technology that powers modern artificial intelligence and massive industrial simulations. The client was investing a significant five-figure sum every month. […]

The post Google Ads B2B Case Study: Why $50,000 HPC Server Clusters shouldn’t be marketed to Teenagers appeared first on Dirk Röttges.

Google Ads High-Ticket Lead Generation: Custom Sauna Manufacturer Case Study

Dirk Röttges — Tue, 10 Mar 2026 15:25:21 +0000

I recently conducted an audit for a high-end, bespoke sauna manufacturer. They aren't selling flat-pack kits you assemble in an afternoon; they build custom-made wellness sanctuaries, designed to fit specific architectural requirements. Their craftsmanship is world-class, but their Google Ads account was telling a story of wasted budget and missed opportunities. This case illustrates what I […]

The post Google Ads High-Ticket Lead Generation: Custom Sauna Manufacturer Case Study appeared first on Dirk Röttges.