Campaign Strategy Archives - Dirk Röttges

The Invisible Orthopedist – Medical Practice Google Ads Case Study

Dirk Röttges — Fri, 22 May 2026 10:39:57 +0000

When an exceptionally skilled orthopaedic surgeon in North Rhine-Westphalia decided to separate from his long-term group practice to open his own independent clinic, he expected his loyal patient base to follow. He had spent years building a reputation for clinical excellence. The physical clinic was pristine, the staff was trained, and the doors were open. Yet, […]

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When your Google Ads Account has been suspended, opening a new one could be detrimental

Dirk Röttges — Fri, 08 May 2026 12:20:52 +0000

It was a Tuesday morning when the notification arrived. A specialist psychologist running a highly successful Private Clinic in Bangkok reached out to me in sheer panic. His entire lead generation pipeline had collapsed overnight. Sitting at my desk in Potsdam, I was separated from my new client by 9,000 kilometres. Yet, his stress was […]

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How we fixed a solo Psychologist Google Ads Budget Waste

Dirk Röttges — Thu, 30 Apr 2026 07:00:51 +0000

The Bangkok Coincidence and the Social Media Trap It is a strange coincidence in my line of work that specific architectural flaws tend to cluster together. Earlier this week, I was unpicking a tangled Google Ads account for an online therapy clinic in Bangkok. Barely forty-eight hours later, I found myself sitting in Potsdam, staring […]

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Google Ads B2B Case Study: Why 3,000 Clicks Resulted in Zero Leads for Architectural Visualisation Services

Dirk Röttges — Mon, 27 Apr 2026 08:47:10 +0000

It usually begins with a sense of triumph. A business owner opens their Google Ads dashboard and sees a surge in traffic: 3,000 clicks in a single month. For a niche B2B firm providing high-end architectural visualisation, these numbers suggest a market takeover. But when I sat down to audit this particular account for a […]

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The Autopilot Moment: Using Google Ads Experiments to Master Smart Bidding

Dirk Röttges — Tue, 21 Apr 2026 06:27:00 +0000

A Two-Stage Experimental Roadmap for Scaling Lead Generation without the Broad Match Waste In the world of service-based lead generation, there is a pervasive fear that keeps many founders and marketing managers awake at night: the “Broad Match Trap.” We have realised over time that Broad Match traffic can be a budget-burning engine—a feature designed […]

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Google Ads Pharmaceutical Case Study: A Lesson in Network Mismatch

Dirk Röttges — Wed, 08 Apr 2026 06:27:22 +0000

Last week, I completed an audit for a pharmaceutical campaign targeting a very specific medical niche for a rare disease treatment. The client was understandably frustrated. They had a budget, they had a message, and they believed they were reaching patients and medical professionals at the exact moment they were searching for solutions on Google.

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Google Ads B2B Case Study: Industrial Handling Technology

Dirk Röttges — Thu, 02 Apr 2026 06:23:38 +0000

Why Smart Campaigns often lead to silent Sales I recently completed an audit for a specialist in industrial handling technology. They are masters of engineering—building complex manipulators and lifting aids for industrial environments. However, their Google Ads account was telling a different story. On paper, the account looked active. It was generating thousands of clicks. […]

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Google Ads Case Study: A Hunting School Missing the Mark!

Dirk Röttges — Mon, 30 Mar 2026 06:17:00 +0000

Discover how switching to Exact Match and fixing a hostile mobile landing page transformed a local service Google Ads campaign from wasted spend to high intent

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B2B SaaS Google Ads Case Study: Targeting the Right Search Intent

Dirk Röttges — Tue, 24 Mar 2026 09:06:29 +0000

It is a scenario I encounter almost every week. A B2B software business has a sophisticated product, a series of beautifully designed landing pages, and a healthy budget. They turn on Google Ads, and the dashboard begins to hum with activity. Clicks are flowing, impressions are high, and the cost-per-click seems manageable. Yet, when the founder […]

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Google Ads High-Ticket Lead Generation: Custom Sauna Manufacturer Case Study

Dirk Röttges — Tue, 10 Mar 2026 15:25:21 +0000

I recently conducted an audit for a high-end, bespoke sauna manufacturer. They aren't selling flat-pack kits you assemble in an afternoon; they build custom-made wellness sanctuaries, designed to fit specific architectural requirements. Their craftsmanship is world-class, but their Google Ads account was telling a story of wasted budget and missed opportunities. This case illustrates what I […]

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