The Journey: From Six Sigma to Global Lead Gen
As a solopreneur over the age of 50, my approach to Google Ads isn’t based on chasing the latest fleeting trends, but on a foundation of rigorous precision that spans three decades. I don't just manage campaigns; I apply a lifetime of international business experience to your lead generation.
Long before we could track conversions with a single pixel, I was studying Business Administration in the 1990s, specialising in Marketing and Consumer Behaviour. This era taught me the fundamentals of why people buy—human psychology that remains the bedrock of my strategy today.
Dipl. Kfm. Dirk Röttges
Google Search Ads Expert
My career began not in digital marketing, but in Quality Management. I led a dental trade company to its ISO 9000 certification before joining General Electric (GE). At GE Capital and later GE Medical, I worked within the Six Sigma process improvement framework. In the early 2000s, GE was the most valuable company in the world—a high-stakes environment where "good enough" was never an option. That "Six Sigma" mindset—eliminating defects and focusing on data-driven perfection—is exactly what I bring to your Google Ads account today to stop budget waste.
A Global Perspective: London, Santiago, and Beyond
In 2003, I joined a start-up in London, developing Lean and Six Sigma management training for global banking giants like Morgan Stanley, Barclays, and Credit Suisse. But by 2007, I was ready for a new adventure.
My wife and I moved to Santiago de Chile, where we built an Online Marketing Agency from the ground up. Chile became our second home, and to this day, we still support businesses there with web design and internet marketing. It was during this time that I began developing a portfolio of Niche Websites—acting as an online publisher across German, English, and Spanish markets. This experience taught me the raw mechanics of traffic: if you don’t understand the Search Intent of the users, you are simply throwing money away.
Shaping the Next Generation
Because I am passionate about the mechanics of digital growth, I have also committed myself to education. Since 2017, I have served as a Lecturer for the Online Master’s Programme in eCommerce & Online Marketing at the WBS Akademie, in cooperation with the FH Burgenland in Austria. Passing on my knowledge to Master's students ensures I stay at the absolute cutting edge of theory, while my daily audits keep me grounded in reality.
To find clients beyond the medical field, I brought my services to Fiverr. The response was overwhelming.
Today, I am a Top Rated and Vetted Seller—the platform's highest tier—having completed over 800 projects for clients in New Zealand, Australia, the Middle East, Europe, the US and Latin America.
I hold the Google Ads Search Certification, but my true credentials are the hundreds of accounts I have rescued from budget-wasting default settings.
