Conversion Optimisation Archives - Dirk Röttges https://www.dirkroettges.de/category/conversion-optimisation/ Mach dein eigenes Ding online Tue, 24 Mar 2026 11:41:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.dirkroettges.de/wp-content/uploads/2020/05/Favicon-DR.png Conversion Optimisation Archives - Dirk Röttges https://www.dirkroettges.de/category/conversion-optimisation/ 32 32 Lawyer Lead Gen Case Study: Why you shouldn’t use a Standard Funnel Builder Page Template to Build Trust https://www.dirkroettges.de/google-ads-lawyer-lead-gen-case-study/ Tue, 24 Mar 2026 11:32:43 +0000 https://www.dirkroettges.de/?p=1048 In the high-stakes world of legal services, particularly within the competitive niche of speeding and traffic violations, the difference between a lead and a bounce often comes down to a single word: Trust. I recently audited a campaign for a law firm in Berlin specialising in speeding fines. The account was active, the budget was ready, […]

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]]> The “Naked” Landing Page: Why Anonymity is the Most Expensive Mistake in Financial Services https://www.dirkroettges.de/the-naked-landing-page-why-anonymity-is-the-most-expensive-mistake-in-financial-services/ Fri, 16 Jan 2026 14:13:25 +0000 https://www.dirkroettges.de/?p=898 In financial services, people don't buy from forms; they buy from human beings. If your landing page looks like a masked stranger, you are financing your own failure. Today I received an inquiry from an ambitious German insurance broker. He had a clear goal: he wanted to generate leads for disability insurance products, targeting specifically […]

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]]> Why a 100% Google Ads Optimisation Score is NOT a KPI https://www.dirkroettges.de/why-a-100-google-ads-optimisation-score-is-not-a-kpi/ Tue, 30 Dec 2025 14:33:34 +0000 https://www.dirkroettges.de/?p=837 I had a call this week with a business owner who was absolutely beaming. “We finally did it,” he told me. “We followed all the recommendations in the dashboard. Our Optimisation Score is a perfect 100%!” I immediately became suspicious. I asked him to open his conversion data. As I suspected: Spend was up 40%. Cost-per-lead had doubled. […]

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]]> Ads Don’t Convert. Landing Pages Do! https://www.dirkroettges.de/ads-dont-convert-landing-pages-do/ Sat, 13 Dec 2025 14:20:16 +0000 https://www.dirkroettges.de/?p=816 ... ok, maybe Call-ads do....And Why Your Shop Link is Killing Your B2B LeadsIt happens almost every week. I sit down for a consultation, and a business owner looks me in the eye with a mix of hope and frustration to say: "Dirk, can you help us rewrite our Google Ads? Our conversion rate is terrible." I […]

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