Campaign Optimisation Archives - Dirk Röttges https://www.dirkroettges.de/category/campaign-optimisation/ Mach dein eigenes Ding online Mon, 23 Mar 2026 06:52:55 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.dirkroettges.de/wp-content/uploads/2020/05/Favicon-DR.png Campaign Optimisation Archives - Dirk Röttges https://www.dirkroettges.de/category/campaign-optimisation/ 32 32 Google Search Ads B2B Case Study: How to reduce your Cost per Conversion https://www.dirkroettges.de/google-search-ads-b2b-case-study-lower-cost-per-conversion/ Mon, 16 Mar 2026 10:20:35 +0000 https://www.dirkroettges.de/?p=1030 I recently had a meet session to audit a campaign for a B2B provider offering training and certifications for securing roadworks and construction sites.   They were spending 130 € a day, hitting their budget, and generating over 1,200 clicks a month, with a cost per conversion of over 150€, while selling a course for 169€. […]

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]]> The Junk Traffic Trap: Why Pest Control Ads were catching DIY enthusiasts, not rats – a Case Study https://www.dirkroettges.de/google-search-ads-case-study-pest-control/ Sun, 08 Mar 2026 09:38:03 +0000 https://www.dirkroettges.de/?p=1004 I recently sat down to audit a Google Ads account for a pest control specialist in Germany. The business owner was ambitious and ready to scale, but the data told a story that many entrepreneurs know all too well: the budget was disappearing, but the phone remained silent. The dashboard showed clicks. It showed impressions. To […]

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]]> The Invisible Cost of Over-Managing your Google Ads: A Lesson from the Cockpit https://www.dirkroettges.de/the-invisible-cost-of-over-managing-your-google-ads-a-lesson-from-the-cockpit/ Tue, 27 Jan 2026 13:41:48 +0000 https://www.dirkroettges.de/?p=883 A Lesson from the CockpitI recently consulted for a legal services firm who were convinced their campaign had collapsed. They had done everything right at the start of the year, scaling their daily budget from a nominal £5 to over £100 to capture the competitive local market.Within thirty days, the dashboard was glowing: ten thousand […]

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]]> Why a “Poor” Ad Strength Score might actually be Making you Money https://www.dirkroettges.de/does-ad-strength-matter-in-google-ads/ Wed, 17 Dec 2025 11:10:03 +0000 https://www.dirkroettges.de/?p=795 Ad Strength measures your adherence to a machine's checklist, not the effectiveness of your message to a human. In Lead Gen, specificity is a weapon, and precision often looks 'Poor' to an algorithm. It usually happens on a Tuesday morning. I’ll open my inbox to find a frantic email from a client: “Dirk, the dashboard is red! […]

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