Bidding Strategy Archives - Dirk Röttges https://www.dirkroettges.de/category/bidding-strategy/ Mach dein eigenes Ding online Mon, 23 Mar 2026 06:49:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.dirkroettges.de/wp-content/uploads/2020/05/Favicon-DR.png Bidding Strategy Archives - Dirk Röttges https://www.dirkroettges.de/category/bidding-strategy/ 32 32 Why I Don’t Use “Maximize Conversions” on Day One (A Case Study from Dubai) https://www.dirkroettges.de/why-i-dont-use-maximize-conversions-on-day-one-a-case-study-from-dubai/ Wed, 28 Jan 2026 15:45:26 +0000 https://www.dirkroettges.de/?p=912 Effects of Maximise conversions Bid Strategy: An algorithm is only as good as the ground truth it is fed. On day one, your account has no truth—only assumptions. Manual control is how we build the map before we hand over the keys.There is a common misconception that Google's artificial intelligence can instantly solve all your […]

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]]> Why a €4,500 Budget Couldn’t Buy a Single Lead: The B2B Automation Paradox https://www.dirkroettges.de/why-a-e4500-budget-couldnt-buy-a-single-lead-the-b2b-automation-paradox/ Mon, 26 Jan 2026 13:59:08 +0000 https://www.dirkroettges.de/?p=855 Google Ads Bidding strategy in B2B campaigns: The fundamental law of data that many advertisers overlook: an algorithm cannot optimize for a result it has never seen. You simply cannot maximize zero.I recently encountered a situation that perfectly illustrates the most common technical paradox in B2B lead generation. I was called in to audit a […]

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