B2B Search Targeting Archives - Dirk Röttges

Google Ads B2B Case Study: Why $50,000 HPC Server Clusters shouldn’t be marketed to Teenagers

Dirk Röttges — Fri, 13 Mar 2026 09:16:48 +0000

I recently conducted a comprehensive audit of a Google Ads account operating in the elite stratosphere of High-Performance Computing (HPC). We are talking about enterprise server solutions, $50,000 clusters, and Nvidia RTX Pro 6000 hardware—the specialised technology that powers modern artificial intelligence and massive industrial simulations. The client was investing a significant five-figure sum every month. […]

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Beyond the Click: The Strategic Reality of Google Search Ads for B2B

Dirk Röttges — Wed, 04 Feb 2026 13:07:20 +0000

Google Ads B2B Targeting: Core Considerations for a High-Performance Strategy A few months ago, I sat down with a founder who was ready to pull the plug on Google Ads entirely. His company provided highly specialised sales outsourcing for tech start-ups, yet his search terms report was a mess. He was paying for clicks from university […]

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Volume is Vanity, Leads are Sanity

Dirk Röttges — Mon, 22 Dec 2025 14:46:00 +0000

B2B Lead Quality in Google Ads: If you target high-volume acronyms without intent filters, you aren't buying customers; you’re providing a free library service for researchers at your own expense.Why your B2B Ad Budget might be funding Student ResearchIt happened again. A few weeks ago, I sat down with a Marketing Manager of a mid-sized […]

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